The Madden 16
In a world where content is getting shorter and more snackable (yum), we said naw let's make a whole episodic series. Stoopid Buddy Stoodios (Robot Chicken) helped us create dynamic, engaging and entertaining content that filled the internet with awesomeness for the entire seventeen week NFL season.
Episode 1: Fantasy Football
EPISODE 2: SUPER VOLCANO
EPISODE 3: BYE WEEK
You bet your butt we made gifs. We're not idiots.
Episode 4: Angry Fans
EPISODE 5: SCARED STRAIGHT
EPISODE 6: LOST PUPPY
Episode 7 : The Ghost Of The 1960s Packers
EPISODE 8: SKI TRIP
EPISODE 9: THANKSGIVING SPECIAL
Episode 10 : PSA
EPISODE 11: PROJECT STEVE
EPISODE 12: CHRISTMAS SPECIAL
RECOGNITION
American Advertising Awards 2016 - Best Online/Interactive Campaign (GOLD)
American Advertising Awards 2016 - Best Consumer Campaign (GOLD)
American Advertising Awards 2016 - Best Integrated Campaigns/Branded Content (SILVER)
American Advertising Awards 2016 - Best Integrated Campaigns/Regional/National Consumer (SILVER)
Game Marketing Awards 2016 - Most Effective Buzz Generating Tactic (BRONZE)
SF Ad Club 2016 - Best Integrated Advertising Campaign (SILVER)
SF Ad Club 2016 - Best Online/Interactive Campaign (SILVER)
SF Ad Club 2016 - Best Integrated Branded Content (SILVER)